Follow us on
Search
See all services

Exit Strategy Advisory

Sell the business, not your dependence on it.

Reliance on founders is the biggest cause of heavy earn-outs and reduced offers. CJPI works with you 6-36 months before a sale to build the leadership team, commercial story and buyer positioning that make your business worth more to the right acquirer.

Request Consultation
A man stood on a rock looking out with his arms open, depicting a sense of freedom and success.

How We Help

Leadership Succession & De-Risking
We identify, headhunt and embed the senior leaders who allow your business to run without you. We use our own executive search capability, so we build the leadership bench ourselves rather than just recommending that you should have one.
Exit Readiness & Value Preparation
We review performance, margins and commercial model against what buyers are actually looking for, and resolve value friction before negotiations start, so you go to market with a business that can defend its valuation, rather than watching a deal stall in due diligence.
Strategic Reverse-Engineering
We identify your most likely strategic and private equity buyers early and work backwards from them. That shapes your equity story, your operational priorities and the leadership team you build, so you create what buyers actually want, not what you assume they want.

Where We Fit

We prepare the business. Your corporate finance adviser runs the deal.

CJPI is not a transaction broker. We don’t run the sale process, structure the deal or negotiate the SPA. We make the business something buyers want to pay full price for, and we work alongside your corporate finance and legal advisers, or help you find the best fit of transaction adviser when you need them.

Request Consultation

What Sets us Apart?

Integrated Advisory Capability
Most advisers know deals, know strategy, or know hiring. We do all three, which is why we can reduce key-person risk instead of just identifying it.
Research-led Approach
We identify and reverse-engineer target acquirers through forensic market intelligence and leadership insight, rather than relying on passive market listing processes.
Director Led
Your life's work deserves senior oversight. Our Directors and senior team lead every step, personally bringing years of experience to your corner. We work with a select number of clients at any one time to ensure focus and dedication.

Clients We Work With

£5m - £100m Typical EV
6-36 Month Typical Horizon

We work with Founders and shareholders of businesses valued at £5m-£100m, planning to exit in the next 6-36 months. We work on a modest monthly retainer for mutual commitment, plus a fair success fee tied to your outcome.

We work with clients typically when:
A buyer has approached you and you're not ready
The business still depends heavily on you
You want out in two to three years and want to build towards it
An investor-backed business is approaching its own exit
You know you want to sell, but not where to start
Request Consultation
Experience
• • •
Perspective
• • •
Strategy
• • •

What People Say

“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”

Founder
Healthcare

"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."

Co-Founder
Healthcare

“Your approach is totally refreshing. We spoke with brokers who were all focused on "advertising" the business for sale. CJPI focused on what we wanted from the exit and how to reverse engineer that”

Founder
SAAS

“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”

Founder
Healthcare

"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."

Co-Founder
Healthcare

“Your approach is totally refreshing. We spoke with brokers who were all focused on "advertising" the business for sale. CJPI focused on what we wanted from the exit and how to reverse engineer that”

Founder
SAAS
Team Spotlight

Key Contacts

Meet CJPI’s key contacts for our Exit Strategy services.

Chris Percival

Managing Director

Chris is the Managing Director of CJPI and leads primarily on client strategy, working across startups, private equity backed and FTSE/Fortune clients.

Laurie Percival

Director

Laurie has led an AIM-floatation, led a buy-and-build to £480m in revenue and has over 30-years experience in mergers & aquisitions.

Hannah Astbury

Executive Assistant

Hannah has worked with Chris for many years and joined CJPI in 2026 to support the business operations and manage projects.

Tom Wilkins

Senior Associate

Tom has wide experience in M&A on both sides of the fence. He previously led a private investor network as well as roles in Private Equity firms.

Chris Percival

Managing Director

Chris is the Managing Director of CJPI and leads primarily on client strategy, working across startups, private equity backed and FTSE/Fortune clients.

Laurie Percival

Director

Laurie has led an AIM-floatation, led a buy-and-build to £480m in revenue and has over 30-years experience in mergers & aquisitions.

Hannah Astbury

Executive Assistant

Hannah has worked with Chris for many years and joined CJPI in 2026 to support the business operations and manage projects.

Tom Wilkins

Senior Associate

Tom has wide experience in M&A on both sides of the fence. He previously led a private investor network as well as roles in Private Equity firms.

Tell us About Your Hire

Request Your Confidential Consultation

Please complete the form below to request a confidential exploratory consultation with one of our Directors.

Name