About CJPI

CJPI combine rigorous insight and deep operational expertise to help boards, corporate leadership teams, and ambitious founders turn complexity into a decisive advantage.

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Our
Story

“I founded CJPI to provide a decisive alternative to the traditional high-volume consulting model. We are a senior-led advisory firm, combining agility with the depth and rigour typically associated with the largest global consultancies.

Our clients work directly with our experienced senior team throughout, supported by a wider team of specialists where needed. This model allows us to embed deeply into critical work and remain closely aligned with decision-making at the highest level.

We work with boards, investors and leadership teams across moments of growth, transition and complexity. This includes ambitious owner-led businesses, private equity-backed organisations, and some of the largest global companies.”

Founder & Managing Director, CJPI

Our
Purpose

CJPI exists to help organisations achieve their goals. We do this by bringing together the capabilities that matter most: uncovering and developing great strategy and finding the right leaders to execute it.

Our role is to stand alongside our clients at pivotal moments – whether building strategically significant talent, navigating challenges, capturing opportunities, or maximising value.

We combine rigorous research, advisory expertise, powerful tools and practical experience to deliver clarity where it matters most.

Our
Values

Courage

We work to do the right thing for the right reasons - not just the easy thing. We’re honest, principled, but courageous.

Progression

We move things forward with conviction. For our clients, our business, and ourselves.

Judgement

We ask better questions to make better decisions. We think deeply, learn constantly, and challenge assumptions.

Innovation

We embrace technology and find new and improved ways of doing things to continuously improve.

Our Team

CJPI is a senior-led advisory firm. Our clients always work directly with our experienced, senior team, supported by experts and leaders in their respective fields.

Our Founder & Managing Director

Chris Percival

Founder & Managing Director

Chris is the Founder & Managing Director of CJPI and a Fellow of the Institute of Leadership. Under his leadership, the firm has built a strong reputation for delivering strategic solutions to a diverse client base – from ambitious entrepreneurs to large corporates and investors – with a focus on impact and outcomes. Chris holds multiple professional qualifications, and has been recognised in several national awards, including Insider’s ‘42 under 42’.

Global Reach

Operating from the UK, our team execute complex cross-border mandates, support international clients and navigate global markets with the same precision.