M&A Strategy
Turning strategic ambition into executed value
Using our extensive research capability and expert consultants, we align the goals of founders, private equity firms, family offices and acquisitive corporates who are looking to plan and execute mergers, acquisitions and divestures.

Get M&A Right
Successful transactions start with strategic clarity. Our M&A Strategy advisory helps boards, investors and shareholders define why, when and how to pursue mergers, acquisitions or business exits, creating a clear path from vision to value.
Whether your goal is to expand, diversify, sell or buy-and-build, CJPI works with you to analyse strategic options, define priorities, and build an M&A roadmap aligned to your long-term objectives. We combine board-level experience with analytical rigour to ensure decisions are grounded in evidence, not assumptions.
How We Help?
Standalone or blended solutions
We help integrate acquisitions, aligning leaders, operating model and synergies.
Defining Strategy, Architecture & Readiness
We support from initial strategy planning, to program design and transaction readiness for both acquisitions and exits.
Strategic M&A Planning
Acquisition & Exit Architecture
Transaction Readiness
Target Market Origination
We identify and assess high-value opportunities against your core strategy, whether executing platform plays or bolt-on acquisitions.
We build research-led market maps to identify off-market targets and the key decision-makers behind them. Using real-time signals and deep commercial insight, we run discreet, relationship-first outreach campaigns to engage shareholders directly – presenting qualified opportunities that merit your attention.
Market Mapping & Intelligence
Discreet Outreach
Strategic Fit Assessment
Opportunity Progression
Integrating Acquisitions
At CJPI, we approach Post-Merger Integration (PMI) as a leadership challenge. We embed early to align stakeholders on a clear integration strategy, define accountability, and build a plan grounded in commercial reality. We focus on the big levers: cultural alignment, operating model clarity, leadership, and quantifiable synergy capture.
Integration strategy & governance
Day 1 & 100-day planning
Organisation & leadership integration
Synergy capture & tracking
Change & communication planning
What Sets us Apart?
Integrated Advisory Capability
Research-led Approach
Director Led
The outcomes of M&A strategy consulting
Our M&A strategy work gives clients clarity and confidence, reducing risk and creating the conditions for long-term value.
Clarity & Direction
Reduced Risk
Value Capture
What People Say
"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."
"Thank you for your assistance with our strategic divesture, we were delighted with the outcome and will certainly be looking to use your support once again in future”.
"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.
“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”
"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."
"Thank you for your assistance with our strategic divesture, we were delighted with the outcome and will certainly be looking to use your support once again in future”.
"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.
“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”
Key Contacts
Meet CJPI’s key contacts for our M&A Consulting Services.

Chris Percival
Managing Director
Chris is the Managing Director of CJPI and leads primarily on client strategy, working across startups, private equity backed and FTSE/Fortune clients.

Laurie Percival
Director
Laurie has led an AIM-floatation, led a buy-and-build to £480m in revenue and has over 30-years experience in mergers & aquisitions.

Hannah Astbury
Executive Assistant
Hannah has worked with Chris for many years and joined CJPI in 2026 to support the business operations and manage projects.

Tom Wilkins
Senior Associate
Tom has wide experience in M&A on both sides of the fence. He previously led a private investor network as well as roles in Private Equity firms.

Chris Percival
Managing Director
Chris is the Managing Director of CJPI and leads primarily on client strategy, working across startups, private equity backed and FTSE/Fortune clients.

Laurie Percival
Director
Laurie has led an AIM-floatation, led a buy-and-build to £480m in revenue and has over 30-years experience in mergers & aquisitions.

Hannah Astbury
Executive Assistant
Hannah has worked with Chris for many years and joined CJPI in 2026 to support the business operations and manage projects.

Tom Wilkins
Senior Associate
Tom has wide experience in M&A on both sides of the fence. He previously led a private investor network as well as roles in Private Equity firms.
Request a Consultation
To get started you can request a complementary consultation by using the form below to share some information about your objectives and we will respond within 1 business day.








