M&A Strategy
Acquire with a plan
Buy-side M&A advisory for boards, investors and acquisitive founders. We help you decide what to buy and why, find the right targets, and bring them in so the value you paid for actually arrives.

Get M&A Right
Successful acquisitions start with clarity, not a target.
Most failed deals weren’t lost in negotiation. They were compromised earlier, by an unclear thesis, a weak pipeline or an integration plan written after completion. Our M&A Strategy advisory helps boards, investors and shareholders define why, when and how to acquire, then carries that thinking through to execution.
Whether you want to expand, diversify or buy-and-build, we analyse your strategic options, set priorities and build an M&A roadmap tied to your long-term objectives. Senior, board-level experience combined with rigorous analysis means decisions rest on evidence, not assumption.
How we help on the buy-side
Standalone or combined, depending on where you are.
We define your acquisition thesis, priorities and roadmap, so you know what to buy, why, and in what order.
We find and qualify off-market targets that fit your thesis, with discreet, Director-led outreach to owners.
We bring acquisitions in, aligning leaders, operating model and synergies from day one.
Defining Strategy, Architecture & Readiness
We support from initial strategy planning, to deal flow and transaction readiness.
Strategic M&A Planning
Buy-and-Build Roadmaps
Readiness to Act
Integrating Acquisitions
We treat post-merger integration as a leadership challenge. We embed early to align stakeholders on a clear integration strategy, define accountability and build a plan grounded in commercial reality, focusing on the levers that matter: culture, operating model, leadership and measurable synergies.
Integration strategy & governance
Day 1 & 100-day planning
Organisation & leadership integration
Synergy capture & tracking
Change & communication planning
What Sets us Apart?
Integrated Advisory Capability
We know both sides of the deal
Director Led
What clear M&A strategy delivers
Our M&A strategy work gives clients clarity and confidence, reducing risk and creating the conditions for long-term value.
Clarity & Direction
Reduced Risk
Value Capture
What People Say
“You found acquisition targets we didn't know existed and created a pipeline of over £100m in target assets - far beyond our expectations"
"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."
"Thank you for your assistance with our deal pipeline, we were delighted with the outcome and will certainly be looking to use your support once again in future”.
"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.
“You found acquisition targets we didn't know existed and created a pipeline of over £100m in target assets - far beyond our expectations"
"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."
"Thank you for your assistance with our deal pipeline, we were delighted with the outcome and will certainly be looking to use your support once again in future”.
"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.
Key Contacts
Meet CJPI’s key contacts for our M&A Consulting Services.

Chris Percival
Managing Director
Chris is the Managing Director of CJPI and leads primarily on client strategy, working across startups, private equity backed and FTSE/Fortune clients.

Laurie Percival
Director
Laurie has led an AIM-floatation, led a buy-and-build to £480m in revenue and has over 30-years experience in mergers & acquisitions.

Hannah Astbury
Executive Assistant
Hannah has worked with Chris for many years and joined CJPI in 2026 to support the business operations and manage projects.

Tom Wilkins
Senior Associate
Tom has wide experience in M&A on both sides of the fence. He previously led a private investor network as well as roles in Private Equity firms.

Chris Percival
Managing Director
Chris is the Managing Director of CJPI and leads primarily on client strategy, working across startups, private equity backed and FTSE/Fortune clients.

Laurie Percival
Director
Laurie has led an AIM-floatation, led a buy-and-build to £480m in revenue and has over 30-years experience in mergers & acquisitions.

Hannah Astbury
Executive Assistant
Hannah has worked with Chris for many years and joined CJPI in 2026 to support the business operations and manage projects.

Tom Wilkins
Senior Associate
Tom has wide experience in M&A on both sides of the fence. He previously led a private investor network as well as roles in Private Equity firms.
Request a Consultation
To get started you can request a complementary consultation by using the form below to share some information about your objectives and we will respond within 1 business day.








