Strive Lapland

Consulting Case Study

Consulting
Our Client
Our client, Big Change Charity, is one we have supported since its inception of the Strive event brand, which each year sees high-profile participants undertake human-power challenges. Strive is a movement. It’s a movement of people taking action for change. People who want to challenge themselves, connect with a values-aligned network and create a better future for young people by supporting Big Change. Here’s what Sir Richard Branson had to say about the event over on his Blog.
The Challenge
Each year, Strive sees a group of around 30 participants undertake a challenge, under human power. This particular year Strive Lapland took place 170km above the Arctic Circle. February is often described as ‘The Deep Winter’ in Lapland, which meant -30°C temperatures, waist-deep snow, untouched forests, Northern Lights, and sleeping in 200-year-old lumber jack cabins with no electricity or running water. Our Emergency Planning Consultancy team were tasked with developing a medical plan to meet the requirements of various stakeholders and ensure that medical and physical therapy could be safely delivered in extreme cold environments.
Our Solution
We developed a medical plan for the event which considered the remoteness of the area, the extreme environment and the high-profile nature of the participants. This included various table-top exercises to test the plan, as well as specialist input in relation to using (and carrying) medical equipment in extremely cold environments.
Image link
Image link
Image link