Sell-Side M&A Advisors & Business Exit Strategy Consultants
We help plan and execute exits which achieve your goals
We help entrepreneurs to plan their exit and sell their business - achieving the deal they want. From exit planning and preparation for sale, through to identifying potential acquirers and assisting through to completion - our exit strategy consultants are there every step of the way.

Selling Your Business
What is the Process?
The first step in selling your business is to prepare it for the type of exit you want. This involves identifying the potential value, exploring likely buyer types, and establishing a clear strategy and set of objectives for the transaction. Often, this process gives options for the vendor to consider - such as improving profitability, optimising the organisational structure, and ensuring the business is genuinely ready for sale. You may decide to undertake a period of preparation (with our support) or immediately move to buyer identification - depending on your circumstances.
With the exit strategy defined, we build a tailored map of potential buyers, including trade acquirers, private equity firms, family offices, and other strategic investors, along with their advisors. Drawing on our research capability and a broad, high-level network, we identify and prioritise the right targets.
Our proactive outreach approach then begins, ensuring that we engage only with parties who are strategically aligned and well-positioned, while maintaining strict confidentiality throughout.
Once buyer interest is secured and their proposed deal structures and intended funding arrangements are validated, we help you compare the offers received. We then coordinate negotiations until you are satisfied with your chosen route and move forward to coordinate due diligence. We will provide guidance alongside your legal and financial advisors, and remain by your side throughout, ensuring a smooth and well-managed journey to completion.
Why Strategy Helps?
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higher sale prices on average for businesses sold with the help of exit strategy consultants.
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of sellers who used a strategy consultant navigated at least one sell-side risk.
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more focus on business performance during the sale process for sellers who bring in support.
We Plan, Then Execute
Intentional Outcomes
Buyer Targeting
Experienced Team
Clear, Fair Fees
Why Choose CJPI?
Deciding to sell your business is a pivotal decision but too often, shareholders become consumed by the process, losing focus on growth and value creation. We help ensure that doesn’t happen.
Our team helps navigate the complexities of the sale process while creating strategic interest and competitive engagement. A strong value proposition is critical, with more than 50% of businesses being acquired by buyers the seller had never considered.
What sets us apart is the combination of experience and capabilities we bring together to maximise outcomes. We work with you from start to finish, ensuring full alignment with your goals while relentlessly driving value at every stage. When we partner with a client, we’re fully committed to delivering the best possible outcome. Your success is our focus, every step of the way.
What Sets us Apart?
Motives Aligned
Research-led Approach
Straight-Talking Advice
Clients We Work With
We work with entrepreneurs or corporations who are looking to exit a business with typically £5m to £100m in enterprise value.
£5m - £100m Typical EV
Industry Agnostic
6-36 Month Horizon
Privately Owned Companies
Strategic Divestures
Request Your Free Consultation
We offer complementary initial advice in relation to your business, its potential value, and what you may need to consider to sell your business with the desired outcome. Please complete the form below to request your free strategy call with our exit strategy consultants.
Exiting Your Business - FAQ
Before selling your business, we will need to establish your objectives and expectations, as well as align your company’s operations to satisfy what a buyer might be looking for.
This could include structuring and strengthening your workforce, as well as clarifying the status of any contracts and leases held by your company.
This forms part of our solution in the form of an exit strategy and preparing your business for the sale you wish to achieve. Some clients want us to maximise value through a prolonged period, whilst others are motivated to move more quickly to identify buyers - we provide options and potential outcomes for you to make an informed decision.
Once you have accepted an offer, you will go through the formal process of due diligence with the buyer.
This is a comprehensive process that allows buyers to confirm the assumptions they have made about the financial and operational standing of your company.
To facilitate a smooth process, ensure all liabilities are paid off or disclosed and be prepared to share the necessary financial documents that confirm the company’s status. Buyers will also look to review assets, contracts, and any intellectual property the company holds, along with your company’s insurance policies.
We will help you to agree a due diligence scope with the buyer and to ensure the documentation is pulled together to facilitate this.
Yes, you will need to obtain independent legal advice in relation to the final sale agreement and potentially legal due diligence. You will also need the necessary tax advice and prepare the final sale documentation.
You will also need input from your company accountant in relation to the finances, but we coordinate and support this process.
CJPI provides strategic M&A advisory services and does not offer investment or financial advice or planning. Our services relate solely to business strategy, exit readiness, and the introduction of potential acquirers on the basis of the sale of a controlling stake in a business.
This will depend on the structure of your final agreement with the buyer.
You may have decided to stay at the company in a leadership role after you have sold the controlling stake. In a trade sale, you might wish to remain for an agreed period of time for a handover period or on a consultancy basis. Or it may simply be time for you to step away and start reaping the rewards of your hard work.
Ultimately, we will work with you to ensure your business is structured in a way which seeks to achieve the desired outcome through a strategic approach.