Chris Percival
Founder & Managing Director
About Chris
Chris Percival is the Founder and Managing Director of CJPI and a Fellow of the Institute of Leadership. Under his leadership, CJPI has built a strong reputation for delivering outcome-focused solutions to a diverse client base, ranging from ambitious entrepreneurs and mid-market firms to major corporates, investors, and public sector organisations.
Chris started his early career by training as a Paramedic at Oxford Brookes University. He then spent over a decade building an independent healthcare business from a university start-up into the largest NHS supplier of its kind, employing several hundred people. Following the company’s acquisition by one of the UK’s largest private equity-backed healthcare groups, Chris continued as CEO for three years until a subsequent trade sale.
Elected a Fellow of the Institute of Leadership in 2022, Chris studied Mergers & Acquisitions at Imperial College Business School in London and holds a Distinction from Oxford Brookes University. He is also professionally qualified in change and project management, executive coaching, and psychometric testing.
His entrepreneurial and leadership achievements have been recognised with awards including the Lloyds Bank Enterprise Awards and Insider’s ‘42 under 42’.
Education & Credentials

Charity
Chris is a proud supporter of a number of great charities, including a long-time supporter of Big Change charity and their Strive Challenge event series, as well a member of the Strive Collective global community and a Trustee of the George Heath Foundation.

Recognition
Chris has been fortunate to receive recognition in a number of awards throughout his career to date, including in the Lloyds Bank Enterprise Awards, the Digital Entrepreneur Awards and ‘42 under 42’ by the Insider. Chris is also regularly cited in various publications globally including Forbes and Business Insider.