Sell-Side M&A Advisors

You built the business, we handle the exit

Selling your business is a once-in-a-lifetime event. Navigate the complexities of the exit with confidence. From strategic planning to final negotiations, our Director-led team ensures you secure the right buyer.

A man stood on a rock looking out with his arms open, depicting a sense of freedom and success.

Selling Your Business

The Process

Exit Strategy & Preparation
We align your goals with market realities to prepare you for a maximum-value exit.
Sell-Side Process Management
We oversee the entire sell-side lifecycle, from identifying strategic targets to completion.
Buyer Identification & Positioning
We craft a compelling narrative that highlights your business's true worth and map then approach the ideal buyers.
Negotiation & Completion
We drive the deal terms to optimise your outcome while rigorously mitigating risk through the process.

Why Advisors Help?

0%
higher sale prices on average for businesses sold with the help of sell-side advisors.
0%
of sellers who used an advisor navigated at least one sell-side risk.
0%
more focus on business performance during the sale process for sellers who bring in support.
Support End-to-End

We Plan, Create Value & Secure The Ideal Buyer

Intentional Outcomes
We help you understand your strategic options and reverse-engineer your desired outcome.
Buyer Targeting
We identify potential acquirers as part of a structured process, pre-empting strategic risks.
Experienced Team
Our team has broad experience in private sector M&A, trade sales, and private equity strategy.
Aligned Commercials
ur fees are engineered to align our objectives with yours, ensuring a mutual commitment to an optimal exit.
Confidential Process
Director-Led
Results Motivated
Experienced Team
End-to-End Support
Proactive Approach
Unrivalled Buyer Reach
Unwavering Focus
Clear & Fair Fees

Why Choose CJPI?

We are results-driven advisors with a distinct blend of capabilities rarely found in the M&A market. Our expertise is built around one goal: creating remarkable outcomes for our clients.

Unlike generalist brokers, we consider further value drivers, proactively and confidentially approach the buyer community through powerful research, and create competitive tension that drives superior results. When we commit to a client, we do so as true partners. Sometimes that means identifying immediate buyers; in others, it involves a multi-year partnership to position the business with ‘the end in mind’.

We back ourselves to deliver, and your success is our focus every step of the way.

What Sets us Apart?

Motives Aligned
We sit on your side of the table. Our commercial structure is designed to align our success directly with yours, ensuring we fight for the maximum valuation and the best terms, not just a quick completion.
Research-led Approach
We Don't Wait for Buyers. We Find Them. Unlike traditional brokers who rely on passive listings, we use forensic research to identify and approach the perfect strategic acquirers—often before they even know they are looking to buy.
Director Led
Your life's work deserves senior attention. You will never be handed off to a junior associate; our Directors lead every step of your transaction, personally bringing years of negotiation experience to your corner.

Clients We Work With

We work with entrepreneurs and corporates who are looking to sell a business with typically £5m to £100m in enterprise value.

£5m - £100m Typical EV
6-36 Month Typical Horizon

What People Say

"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."

Co-Founder
Healthcare

"Thank you for your assistance with our strategic divesture, we were delighted with the outcome and will certainly be looking to use your support once again in future”.

Partner
Private Equity

"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.

Founder & CEO
Technology

“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”

Founder
Healthcare

"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."

Co-Founder
Healthcare

"Thank you for your assistance with our strategic divesture, we were delighted with the outcome and will certainly be looking to use your support once again in future”.

Partner
Private Equity

"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.

Founder & CEO
Technology

“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”

Founder
Healthcare

Request Your Confidential Consultation

We offer complimentary initial advice in relation to potential value and high-level options. Please complete the form below to request your confidential consultation with one of our Directors.

Just briefly - we can go through this in more detail on the consultation call.

Frequently Asked Questions

Confidentiality is our priority. We conduct the entire process—from research to initial outreach—anonymously. We do not reveal your company’s identity to potential buyers until they have been rigorously vetted and have signed a Non-Disclosure Agreement (NDA). We also help you manage information requests to ensure there is no disruption to your daily operations.

We look beyond simple spreadsheets. We analyze your financial history (typically using Adjusted EBITDA), but we also value your "intangible" assets: your management team, intellectual property, recurring revenue, and market position. We provide a commercial market appraisal based on what real-world buyers are currently paying for businesses like yours, ensuring you understand your realistic market value.

While every deal is unique, a typical sale process takes between 6 to 12 months. However, some clients work with us over a period of years to optimise value. This timeline allows for thorough transaction preparation, finding the right buyer, negotiating the best commercial terms, and completing due diligence. We manage the pace to keep momentum high, but we never rush; skipping steps often leaves value on the table.

Not necessarily. In fact, many buyers (especially private equity or trade buyers) prefer the founder to stay on for a transition period to ensure continuity. This can range from a few months of consultancy to a longer leadership role, depending on the deal structure. We negotiate these terms early on to ensure they align with your personal plans for the future.

We believe in transparency and alignment. Our fee structure is clear from day one. We are success-oriented, meaning our primary motivation is securing you a deal that meets your objectives—with a modest retainer fee to provide mutual commitment. We are happy to walk you through our terms in detail during our introductory call.