Sell-Side M&A Advisors
You built the business, we handle the exit
Selling your business is a once-in-a-lifetime event. Navigate the complexities of the exit with confidence. From strategic planning to final negotiations, our Director-led team ensures you secure the right buyer.

Selling Your Business
The Process
Exit Strategy & Preparation
Sell-Side Process Management
Buyer Identification & Positioning
Negotiation & Completion
Why Advisors Help?
higher sale prices on average for businesses sold with the help of sell-side advisors.
of sellers who used an advisor navigated at least one sell-side risk.
more focus on business performance during the sale process for sellers who bring in support.
We Plan, Create Value & Secure The Ideal Buyer
Intentional Outcomes
Buyer Targeting
Experienced Team
Aligned Commercials
Why Choose CJPI?
We are results-driven advisors with a distinct blend of capabilities rarely found in the M&A market. Our expertise is built around one goal: creating remarkable outcomes for our clients.
Unlike generalist brokers, we consider further value drivers, proactively and confidentially approach the buyer community through powerful research, and create competitive tension that drives superior results. When we commit to a client, we do so as true partners. Sometimes that means identifying immediate buyers; in others, it involves a multi-year partnership to position the business with ‘the end in mind’.
We back ourselves to deliver, and your success is our focus every step of the way.
What Sets us Apart?
Motives Aligned
Research-led Approach
Director Led
Clients We Work With
We work with entrepreneurs and corporates who are looking to sell a business with typically £5m to £100m in enterprise value.
£5m - £100m Typical EV
6-36 Month Typical Horizon
What People Say
"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."
"Thank you for your assistance with our strategic divesture, we were delighted with the outcome and will certainly be looking to use your support once again in future”.
"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.
“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”
"We complete on our deal tomorrow and I just wanted to say thank you so much for helping us through some tough times and guiding us to where we wanted to be."
"Thank you for your assistance with our strategic divesture, we were delighted with the outcome and will certainly be looking to use your support once again in future”.
"Thank you so much for your support, we felt guided throughout the whole process and knew what to expect at each stage. The outcome was a positive one for us and we thank you wholeheartedly”.
“What started as an immediate sale became a period of enormous contribution by your team. Working with you was a pleasure and we are so happy with the outcome.”
Request Your Confidential Consultation
We offer complimentary initial advice in relation to potential value and high-level options. Please complete the form below to request your confidential consultation with one of our Directors.
Frequently Asked Questions
Confidentiality is our priority. We conduct the entire process—from research to initial outreach—anonymously. We do not reveal your company’s identity to potential buyers until they have been rigorously vetted and have signed a Non-Disclosure Agreement (NDA). We also help you manage information requests to ensure there is no disruption to your daily operations.
We look beyond simple spreadsheets. We analyze your financial history (typically using Adjusted EBITDA), but we also value your "intangible" assets: your management team, intellectual property, recurring revenue, and market position. We provide a commercial market appraisal based on what real-world buyers are currently paying for businesses like yours, ensuring you understand your realistic market value.
While every deal is unique, a typical sale process takes between 6 to 12 months. However, some clients work with us over a period of years to optimise value. This timeline allows for thorough transaction preparation, finding the right buyer, negotiating the best commercial terms, and completing due diligence. We manage the pace to keep momentum high, but we never rush; skipping steps often leaves value on the table.
Not necessarily. In fact, many buyers (especially private equity or trade buyers) prefer the founder to stay on for a transition period to ensure continuity. This can range from a few months of consultancy to a longer leadership role, depending on the deal structure. We negotiate these terms early on to ensure they align with your personal plans for the future.
We believe in transparency and alignment. Our fee structure is clear from day one. We are success-oriented, meaning our primary motivation is securing you a deal that meets your objectives—with a modest retainer fee to provide mutual commitment. We are happy to walk you through our terms in detail during our introductory call.