Virgin Strive Challenge

Consulting Case Study

Virgin Strive Challenge 2018 on the summit of Mont Blanc
Credit: Adam Slama
Richard Branson and Sam Branson laughing at the start of the Virgin Strive Challenge 2018
Credit: Adam Slama
Richard branson hiking in the snow.
Credit: Adam Slama

Our Client

The Virgin Strive Challenge is a series of epic mass participation endurance events which raise money for Big Change Charity.

Taking part over a 5 week period, the event started south of Sardinia and a core team of high-profile participants ran, cycled, swam, sailed and climbed, from the start location, through Corsica, into mainland Europe, to the summit of Mont Blanc. Joining them at each stage were additional participants.

The Project

  • Client

    Virgin Strive

  • Industry

    Charity Event

  • Solution

    Emergency Planning

  • Project Duration

    5 Weeks

The Challenge

Our Emergency Planning Consultancy team were tasked with developing a medical plan to meet the requirements of various stakeholders and ensure that medical and physical therapy could be safely delivered across the 5 week period, scaling up and down in line with participant numbers at each stage. It also required more intensive support to those core participants completing the entire event.

Our Solution

We developed a medical plan for the event which considered the varying participant numbers at each stage, the various environments and climates, as well as the high-profile nature of the participants.

This included various table-top exercises to test the plan, coordination of resources, oversight and debriefing.

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