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Competitor & Market Insight

Turning market data into your advantage

Competitor & market insight is a systematic process designed to support organisations in understanding how they compare to others - both direct rivals and emerging threats through powerful intelligence.

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How we help?

With rapidly evolving markets and competitive landscapes, assumptions no longer serve. Benchmarking and intelligence help you:

See where you measure up or lag against peers and newcomers.

Identify gaps in your offering, operations or strategy before they become problems.

Recognise opportunities to differentiate and lead rather than follow.

Anticipate threats: new business models, adjacent-market entrants or disruptive technologies.

Uncover competitor talent intelligence to benchmark and identify high-performers.

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Competitor Benchmarking & Intelligence

How CJPI approach this

At CJPI our methodology blends rigorous data-driven benchmarking with strategic interpretation and leadership insight. Our process consists of three core phases:

Define the scope

We collaborate with you to clarify the objectives: what questions you need answered, what metrics matter (e.g., growth, margin, talent, digital maturity, customer experience) and which competitor set is meaningful (direct, adjacent, emerging).

Gather and analyse

We assemble quantitative and qualitative data: public filings, market research, customer feedback, digital footprints, innovation activity, leadership indicators. We then benchmark your business against competitors across these dimensions, highlight strengths and weaknesses and uncover blind spots.

Translate to action

We deliver insight not as a static document but as strategic input. We craft the implications for your business: which advantages to lean into, which capabilities to build, which threats to monitor, and how leadership teams should respond.

of companies that regularly benchmark competitors outperform their peers in profitability and market share growth.

of executives say competitor intelligence directly influences strategic decision-making and investment priorities.

Companies that integrate benchmarking into transformation are 2.5 times more likely to achieve sustained improvement over three years.

Key dimensions we assess

We review a broad range of dimensions to create a holistic view, for example:

Market and competitive positioning

Business model and value proposition

Operational and capability strength

Customer sentiment and product metrics

Emerging threats and future disruptors

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Highly targeted

Select a clear “burning issue” to guide benchmarking: whether you’re losing share, entering a new market, or facing a disruptive threat. (Avoid trying to benchmark everything at once.)

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Wider than obvious competitors

We include players from other sectors who may be solving the same customer problem in a different way.

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The talent advantage

Where the context permits, we can target talent insights to identify the talent who is performing the best for your competitors - which is key in markets such as financial and professional services.

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Scope.
Analysis.
Impact.

Why this matters for leadership & transformation

For leadership teams, the value of competitor benchmarking & intelligence goes beyond “who is doing better”. It shines a light on your organisation’s assumptions, biases and blind spots. It supports more disciplined decision-making and guards against over-reliance on instinct or past success. In transformation programmes, it ensures that change isn’t defined by internal desire alone but informed by the evolving competitive context.

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