Consulting Case Study

Strive Challenge Lapland

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Richard Branson hiking through the Arctic snow.
Credit: Adam Slama
Strive Lapland team hiking through the artctic snow.
A snowy scene in Arctic Lapland

Our Client

Our client, Big Change Charity, is one we have supported since its inception of the Strive event brand, which each year sees high-profile participants undertake human-power challenges. Strive is a movement. It’s a movement of people taking action for change. People who want to challenge themselves, connect with a values-aligned network and create a better future for young people by supporting Big Change.

Here’s what Sir Richard Branson had to say about the event over on his Blog.

The Project

  • Client

    Big Change

  • Industry

    Charity Event

  • Solution

    Emergency Planning

  • Project Duration

    1 Week

The Challenge

Each year, Strive sees a group of around 30 participants undertake a challenge, under human power. This particular year Strive Lapland took place 170km above the Arctic Circle. February is often described as ‘The Deep Winter’ in Lapland, which meant -30°C temperatures, waist-deep snow, untouched forests, Northern Lights, and sleeping in 200-year-old lumber jack cabins with no electricity or running water.

Our Emergency Planning Consultancy team were tasked with developing a medical plan to meet the requirements of various stakeholders and ensure that medical and physical therapy could be safely delivered in extreme cold environments.

Our Solution

We developed a medical plan for the event which considered the remoteness of the area, the extreme environment and the high-profile nature of the participants.

This included various table-top exercises to test the plan, as well as specialist input in relation to using (and carrying) medical equipment in extremely cold environments.

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